Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
Do you want to really connect? Show, don’t just tell me.
How do you connect with donors? Show more. Yes, this is one more post about the importance of emotion in your fundraising. This time, let’s look at images, not words. There is no faster way into our brains than an image. When we read, our brains recognize images as words. We’re constantly translating. (And remember […]
Are you making it hard to give?
Are you getting between donors and your mission? With the best possible intentions, you just might be. It’s the curse of knowledge that every dedicated fundraiser develops. You know your organization’s work, inside and out. (You have to if you’re going to do a great job – so I know you do!) You understand the […]
How to raise money for an arts organization
How to raise money for an arts organization Are arts organizations different? I spent most of my nonprofit career at arts organizations. My love of theater brought me into the nonprofit world. So I know a little about raising money for an arts organization. So let me tell you a little story. One day, I […]
Communicating with your heart
Okay, I know it’s rude. But this coaster made me laugh so hard I had to buy it. If you’re an introvert, you’ll understand. It now sits quietly on my desk, covered by my mug, where it won’t insult anyone. But as I looked at it today, I connected it to one of the most […]
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