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Why you need to understand oxytocin to fundraise better

Oxytocin and how – maybe – management advice can help you raise more money I read an article a while back about instilling trust in employees. It was written by Paul J. Zak, founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University. He wondered […]

Filed Under: Blog, Donor communications Tagged With: donor relationships, trust 1 Comment

Stop talking about fundraising. Start talking about results.

Ah, fundraising results… so important, right? What have you done to justify your existence? I had a boss, years ago, who liked to walk around and ask staff that question. It was obnoxious, to be sure. I think it was meant to keep us on our toes. (Like we had time to stand up?) But […]

Filed Under: Blog, Donor communications Tagged With: donor communication, trust, what donors care about 2 Comments

Is your organization on the right side of the law?

Today’s post comes from James Gilmer, a compliance specialist for Harbor Compliance, which establishes 501(c) nonprofits and helps them stay on the right side of regulations. James also serves on the Board of two nonprofits in Lancaster, Pennsylvania. I’ll grant you compliance isn’t the sexiest topic. But it helps prevent the scammy fundraising that hurts […]

Filed Under: Blog, Nonprofits Tagged With: donor relationships, fundraising regulations, trust 4 Comments

The value of trust

Over the past few days, I’ve been thinking about the value of trust. This was spurred in part by a couple of pieces of mail I received. One looked like business mail from our garbage collectors. I opened it because you can never tell anymore what might be a bill and what might be another […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, donor appeals, donor retention, Nonprofit organization, trust 6 Comments

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