Are you getting between donors and your mission? With the best possible intentions, you just might be. It’s the curse of knowledge that every dedicated fundraiser develops. You know your organization’s work, inside and out. (You have to if you’re going to do a great job – so I know you do!) You understand the […]
You can do better
You can do better than the appeal we recently received at home. Really! And you probably do already. This was a cold appeal. And they’re definitely harder to craft. You don’t know the audience as well, for one thing. This appeal was also from a large, well-known organization. Sigh. And it’s mostly a brag-fest. They […]
This is why you can’t find a great development director
Great development directors are precious. It seems there is a constant demand for development directors. Turnover is a tremendous problem. People wonder why they can’t find a great one. In their study, Underdeveloped, CompassPoint, and the Evelyn and Walter Haas, Jr. Fund found “high levels of turnover and lengthy vacancies in development director positions throughout the sector.” […]
12 human quirks you can use to fundraise better
We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
10 Metrics to Track Your Fundraising Campaign Success
Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. For example, industry experts will tell you that personalization is key to stewarding donor relationships. And storytelling is a surefire way to tug at your audience’s heartstrings. However, the most reliable source of information about what works for your […]
- 1
- 2
- 3
- …
- 16
- Next Page »