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Donor Love

Why I still believe in mushy fundraising

Is donor-centricity a crock? Why I like mushy fundraising. There was an interesting discussion at The Agitator last month. (I think it began with Who Gets Fired? but I can’t promise I’m right. The conversation continued over days because it was important.) It raised a question: who’s to blame for lousy fundraising? Development staff, executive directors, […]

Filed Under: Blog, Donors Tagged With: donor focus, donor love, donor-centric, emotional fundraising 1 Comment

Say thank you better: here are 16 ways

Why don’t more nonprofits say thank you better? It shouldn’t be hard to send a great gift acknowledgment. A sincere, emotional, meaningful thanks is a critical step in donor relations. And it’s also just plain polite. Secure a gift then flub the thanks and you may have seen the last of that donor. Saying thank […]

Filed Under: Blog, Thanks Tagged With: donor love, email thank you, thank you letter 17 Comments

Are you guilty of donor abuse?

Are you guilty of donor abuse? It happens too often. You might want to check yourself. Here are some signs: You value the person according to their checkbook It’s happened more than once. I make a thank you phone call, only to hear the person on the other end protest. “You don’t need to call me! I’m […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor care, donor love, thank you letters 4 Comments

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