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Why data is the key to beautiful donor relationships

Data is the key to beautiful donor relationships Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious […]

Filed Under: Blog, Fundraising Tagged With: donor data, donor management systems, donor relationships 13 Comments

Data-driven relevancy builds personal connections

Post thanks to Action Graphics Data-driven relevancy builds personal connections As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out to prospective donors, build […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor data, variable data 2 Comments

What Facebook can teach you about trust

Who do you trust? As I write, Facebook founder Mark Zuckerberg is answering questions in the Senate. He’s avoided this session to date. Today, he can’t. And that’s because his business model and a sloppy thirst for income led to a frightening abuse of users’ information. Yes, we’ve all heard it before: if you’re not […]

Filed Under: Blog, Fundraising Tagged With: donor data, donor relations, donor stewardship 6 Comments

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