Do any of these nonprofit fundraising challenges sound familiar? Does any of this sound familiar? I get it. That’s been me, for years, working with small to medium-sized nonprofits, and struggling to build a stronger donor base. Let’s look at some of the root problems that put you in this spot. Fundraising challenge: Starving for […]
How to harness persuasion: Cialdini’s 6 principles and you
How to harness persuasion: Cialdini’s 6 principles and you How do you persuade someone to help your cause? Maybe a little neuropsychology will help. But first, I’m not a scientist. But as a fundraiser, I think neuromarketing is fascinating. That’s why I love Roger Dooley’s blog. I find he often sparks new fundraising ideas for […]
Don’t let the AI robots steal your humanity
AI is the new kid on the block. You know, the one with rich parents. Who has the best toys. You were eager to play. But you had to wait for an invitation, of course. Then the big day arrived! And you realized the kid didn’t have anything interesting to say. Just sort of repeated […]
Why you should write a thank you from the heart
Answer honestly: how much attention do you pay to the thank you letters or emails you receive after giving? Do you quickly review it to be sure it’s a thank you letter, then file it for your taxes? And does that make the whole experience feel a bit… impersonal? I’m asking not because I think […]
Finding the stories you need
Giving is an emotional act. And stories are the way we connect to people’s feelings. You understand that. You know that we humans are wired for story. And that a story will plant an idea in someone’s head much better and faster than any list of facts. Feelings unlock donors’ desire to help. That’s why […]
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