How to harness persuasion: Cialdini’s 6 principles and you How do you persuade someone to help your cause? Maybe a little neuropsychology will help. But first, I’m not a scientist. But as a fundraiser, I think neuromarketing is fascinating. That’s why I love Roger Dooley’s blog. I find he often sparks new fundraising ideas for […]
How to raise money for an arts organization
Are arts organizations different? I spent the better part of my nonprofit career at arts organizations. My love of theater brought me into the nonprofit world. So I know more than a little about raising money for an arts organization. Let me tell you a little story. One day I was talking with people at […]
How To Communicate With Donors About Matching Gifts
Every fundraising professional wants to maximize support for their organization’s cause. Whether their organization’s vision is to feed those in need, protect the environment, or support the arts, fundraisers are want to make a difference. Matching gifts offer a unique opportunity to take donors’ impact further and create a lasting impact. Through matching gift programs, […]
Unlocking Support: The Art of Clear Communication in Nonprofits
Clear communication might be your best tool for raising money. Recently, Ephraim Gopin shared a funny/not-so-funny post from McSweeney’s. It was titled: We dare you to figure out what our nonprofit does. And it nails it. Do you want to make me really cranky? Use language like what they mock here. Unclear. Full of buzzwords. […]
Why “because” matters to your ask
Because is a word kids come to dread. I remember being a kid and getting a very unsatisfying answer to some questions. My questions were usually “Why?” or more often “Why not?” And the unsatisfying answer was “Because” or worse, “Because I said so.” Does that sound familiar to you? It was infuriating, of course. […]
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