The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
4 Best Practices for Increasing Nonprofit Donor Retention
When donors continue giving to your nonprofit year after year, it lays the foundation for sustainable growth and long-term impact. In addition to the more stable, reliable funding that longtime supporters can provide, retention is much more cost-effective than acquisition. Nonprofits often spend up to $1.50 per dollar raised to acquire a new donor. But […]
How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)
As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […]
How do you connect with donors? Show more.
There is no faster way into our brains than an image. As Peter Temple explains in this post, “We don’t see words as a series of letters. We see them as pictures.” He goes on to say that our brains read words as a series of images. We’re able to quickly (milliseconds) put them together when […]