Your loyal donors matter My friend Barbara O’Reilly is that wonderful combination of truly caring and brilliant. And this post is thanks to an important point she raised in one of her emails. (You can get yours here… well worth it!) She wrote about how often fundraisers think in terms of moving donors into larger […]
4 Ways to Turn One-Time Donors Into Long-Term Supporters
You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
Maximising Small Donations: How to Inspire Supporters to Give More
The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)
As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […]