It’s been a long time, but I remember when I first began writing appeals. This was before we had access to the internet and a huge amount of information at our fingertips. I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On paper, mailed to me!) As I mentioned recently, I took my […]
Donor Communications
Empowering donors: measuring impact
We’ve got work to do. I recently read a piece from Give.org, “Public Perceptions of Charity Impact.” In it, they refer to their recently released Special Donor Trust Report. And one of the findings left me with my head in my hands. Those with household income above $200k who report they know the meaning of […]
Don’t invoice me when you want a gift
Playing cute tricks with donors isn’t the win you think it is I’ve been stewing about a certain kind of gift solicitation. I’ve hesitated to write about it. But I get more annoyed the more I think about the damage these things can do. Want some examples? This is an email I got. (Good organization; […]
How to unearth the stories you need
I’m convinced we’re made of stories And if that sounds a little goofy, then I’m guilty. But I’m sticking to it. The stories we tell ourselves about our lives and loves. The stories we hear from other people that shed light on who they are. And the stories that we read… whether in a great […]
Small organization with big dreams? 7 tips to help you grow
Small organization fundraising You’re not alone. Here in the U.S., most nonprofits are smaller organizations, with nearly one million organizations having annual revenues below 50,000 U.S. dollars. Here are some tips to help small organizations fundraise: 1. Invest Most small organizations struggle with money. How to get it. What to spend it on. So your financial decisions […]
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