We live in frustrating, pain-inducing times. There’s war, there’s sickness, there’s hunger, there’s injustice, there’s needless death. Uvalde hit me hard. Those little ones and what they went through! It’s easy to feel powerless. But fundraisers, we need to act. I’ve been thinking – a lot – about the emotional impact of gun violence in […]
The Value of Corporate Partners
How to find & attract corporate partners In 2020, companies gave $17 billion to nonprofits. That’s significant. But individual donations totaled $324 billion and overshadowed corporate giving. Does that mean corporate partnerships are not worth pursuing? No! Money is only a part of the story. Read on to learn what corporate partners can do to […]
Creative Deviations: a book you’ll want to read
“Creative Deviations”… you know you’re going to find this one interesting right from the title. John Lepp and Jen Love are partners in an agency you’ve probably heard of. Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. They’re also people I’m honored to call friends. So when […]
A guide to donor segmentation
What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”. However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters. Instead, it’s better to […]
Lapsed donors: you don’t really want to say goodbye, do you?
Are you thinking about lapsed donors right now? We’ve been living through a few years of crisis, calamity, catastrophe… you name it. From Covid to conflict, it’s been a heck of a ride. This climate has been good to some organizations. Human services and international aid – these are needs that are ever-present in people’s […]
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