Are you thinking about lapsed donors right now? We’ve been living through a few years of crisis, calamity, catastrophe… you name it. From Covid to conflict, it’s been a heck of a ride. This climate has been good to some organizations. Human services and international aid – these are needs that are ever-present in people’s […]
Designing Your Nonprofit Website To Look the Part: 5 Tips
Your website matters As a nonprofit professional, you know that one of the best parts of your job is connecting with people who care about your mission. Whether you’re dedicated to providing mental health care to teens in marginalized communities or working to raise awareness about environmental issues, it’s people who care that help you […]
Where are all my stories hiding?
Where do you find the stories you need? So you’re (more) convinced that stories are the way to win over hearts. But now comes the big challenge. Where do I find our stories? I understand. It’s hard! We’ve all been carefully trained to judge our work using metrics. (And you must do that!) But what […]
How you can save your appeal
Everybody has an opinion about your appeal. Not every opinion should matter. I’m a fundraising copywriter. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a […]
Why you should always be learning
I’ve been in the nonprofit world for more than three decades. (I’d like to say I started at 10, but that wouldn’t be quite honest.) But whatever the organization, or even my role, one thing was absolutely true. There was always something to be learned. Always a way to do something better, faster, smarter. And […]
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