This is a poorly done appeal badly disguised as a gift acknowledgement. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the back of the sheet is information about the charity. (Is this so the mailing can be considered educational?) […]
I can’t thank you enough! (Or can I?)
I wrote (ok, ranted) about the things I wish we fundraisers wouldn’t do. A commenter asked a question I know I’ve asked myself over the years. I thought I’d explore it a little further today. The question was basically “how can you say thank you to donors, over and over again, without it feeling old […]