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People, this is NOT a thank you!

Is your thank you about thanks?

This is a poorly done appeal badly disguised as a gift acknowledgement. Two sentences. That’s what’s spared for the donor. Fifty percent of the front page is about asking for another gift. One hundred percent of the back of the sheet is information about the charity. (Is this so the mailing can be considered educational?) […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor relations, stewardship, thank you letters, writing for donors 12 Comments

I can’t thank you enough! (Or can I?)

Donor love

Can you thank someone too much? I wrote (ok, ranted) about the things I wish we fundraisers wouldn’t do. A commenter asked a question I’ve asked myself over the years. I thought I’d explore it a little further today. The question was basically “how can you say thank you to donors, over and over again, […]

Filed Under: Blog, Thanks Tagged With: donor care, donor relations, donor retention, donor-focused, gratitude, stewardship, thank you letters 10 Comments

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