Recently, Francesco Ambrogetti mentioned his new book to me. His title intrigued me and I asked him to tell me more. Following is a Q & A about his new book, Hooked on a Feeling. I love the title – what led you to it? Can you explain why you chose it? People need to […]
Do you like me? You like me!
Let me ask you something: do you really like your donors? I don’t mean as a group or as an idea. I mean as people. Do you like them? I recently read an article by Roger Dooley at Neuromarketing. He was writing, as he often does, about Robert Cialdini and his findings about sales. Your instinct […]
Can I help you?
Can I help you? I am not a scientist. Mine is a brain made for metaphor, not molecules. But so long as I don’t need to crack a biology textbook, memorize the periodic table, or dissect a frog, I’m willing to dip a toe in. And one area I find fascinating is neuroscience. Why do […]