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How to test and measure your donor campaigns

How to test and measure your donor campaigns You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final […]

Filed Under: Blog, Planning Tagged With: donor retention, email appeals, metrics 3 Comments

An endearing appeal from a novice

Sometimes we work so hard at getting it all right. We read everything we can find. We learn all the rules. We labor over each appeal, sure it will be “the one”. And sometimes a complete novice gets an awful lot right. By being sincere. By staying focused on a single message. By working toward […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, email appeals, Fundraising, solicitation 3 Comments

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