So last time, I wrote about communicating less with facts and more with feelings. Because giving isn’t a logical act, it’s an emotional one. And feelings are how we best connect with other people. But how do you do that? Think about communicating with one person, not an audience. If you’re focused on your audience, […]
Donor Love
What it costs to feel all the feels – and why you should pay
This is a short story about feeling all the feels. Back in my younger days, I was a theater person. I mean, I still feel like a theater person, but now I’m an audience member. Then, I was a performer. As a little girl, my dream was to be a ballet dancer. Watching ballet can […]
How to take your nonprofit’s annual report from chore to score
What purpose does your nonprofit’s annual report serve? Here in the US, the IRS requires you to file one every year. But what they have in mind is the 990… a financial form. Beyond that, your options are myriad. Too many organizations see an annual report as part requirement and part brochure. But if yours […]
Why you should share the love today
It’s the end of the year. Time to share some love. Organizations are mailing and emailing and phoning their supporters – and those they hope will become supporters. Finance staff are hovering over fundraising staff as envelopes are opened. Everyone is a little keyed up. But where is the love? There’s been something of an […]
Are you for real?
What is real? The other day on Twitter, my friend John Lepp asked a question. What’s next after donor love and storytelling? What’s the next big thing? People keep asking what’s next after #donorlove and #storytelling as the big #fundraising idea… is it #vulnerability and #authenticity?— 𝚓𝚘𝚑𝚗𝚕𝚎𝚙𝚙 (@johnlepp) November 17, 2019 (And this, friends, is […]
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