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Donor conversations: the secret to meaningful connections

Things have gotten pretty loud out there So I’ve been thinking about listening, particularly to those who care about your cause. But let’s step back a little first. If you see donors only as financial sources, you should broaden your outlook. No one wants to be loved only for their money. Do you want donors […]

Filed Under: Blog, Donor communications Tagged With: donor communication, donor relationships, donor survey 7 Comments

Can you build a relationship on paper?

Paper? I think you can. So, I was born in the Stone Age. I grew up without personal computers, mobile phones, or social media. A phone call to the next town was expensive. I kept in touch with my cousin in Ohio and friends I met at camp with letters on paper. Later, I traded […]

Filed Under: Blog, Donor communications Tagged With: donor communication, donor relationships, donor retention 1 Comment

Are you caught up in “Yay Us” fundraising?

“Yay Us!” Be honest… is that what your donor communications read like? First, I want you to know that I’m pulling for you. And if you’re lucky enough to work for a nonprofit whose work you absolutely love and believe in, I’m thrilled for you. Seriously. Not everyone is so fortunate. But you know your […]

Filed Under: Blog Tagged With: donor communication Leave a Comment

A guide to donor segmentation

What you want to know about donor segmentation We all know the golden rule: “Treat people the way you’d want to be treated”.  However, as a fundraiser, this doesn’t always make sense. You simply don’t have time to meet with every donor in-person or write thousands of handwritten thank you letters.  Instead, it’s better to […]

Filed Under: Blog, Donors, Fundraising Tagged With: donor communication, donor relationships, donor segmentation Leave a Comment

3 SEO Metrics to Track for Your Nonprofit Website

Nonprofit SEO metrics matter! You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it […]

Filed Under: Blog, Donor communications Tagged With: donor communication, nonprofit website, SEO 2 Comments

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