Looking for new donors? 5 things to think about So you’re looking for a few good (new) donors, are you? (Isn’t everyone?) Before you start pushing mail out the door or emailing wildly, there are some steps you should take. 1. Before you start: are you caring for your current donors? If you’re not already […]
Do you have a cause worth joining?
Is your cause worth joining? I’ve been watching the kids from Parkland, FL force the country to face our gun safety problems. They’ve succeeded in grabbing our attention for many reasons. But one important reason is that they’ve defined their cause. Successfully, boldly and in a united way. We know what they’re fighting. We know […]
How to find new donors
How to find new donors Hold your donors close. First things first: before you begin to think about finding new donors, be sure you have plans in place to keep your current ones. If your retention rate is low, looking for new donors is a waste of time and money. Fix that first. Also: before looking […]
How to heal an unappealing fundraising appeal
How to heal an unappealing fundraising appeal I don’t know why, but I continue to be surprised at major nonprofits – that have the means to do it right – mailing out solicitations that miss. We got one the other day, from a large hospital in our state. I’ll admit, I opened it with some […]