It’s been a long time, but I remember when I first began writing appeals. This was before we had access to the internet and a huge amount of information at our fingertips. I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On paper, mailed to me!) As I mentioned recently, I took my […]
How to unearth the stories you need
I’m convinced we’re made of stories And if that sounds a little goofy, then I’m guilty. But I’m sticking to it. The stories we tell ourselves about our lives and loves. The stories we hear from other people that shed light on who they are. And the stories that we read… whether in a great […]
How to prevent a fundraising crime
It’s usually an inside job. There you are, minding your own business. Getting the job done. You know the work inside and out. Sure, there are days… and nights, when all you want is a stiff drink and a chance to relax. But there are needs to be met. People to be fed. Or housed. […]
Why your brain loves stories
I was in high school. It was the highly-anticipated movie event of a lifetime. None of the theaters nearby were showing it – yet. But my friends and I were determined. We located a theater 40 minutes away. But there was a problem: how would we get there? My parents couldn’t give me the car […]
Improve your fundraising letters fast
You can improve your fundraising letter today Here’s what I know about writing good fundraising letters: You can practice and study for years. And still, you feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the […]
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