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You are here: Home / Blog / I can’t thank you enough! (Or can I?)

I can’t thank you enough! (Or can I?)

Donor love

Can you thank someone too much?

I wrote (ok, ranted) about the things I wish we fundraisers wouldn’t do.

A commenter asked a question I’ve asked myself over the years. I thought I’d explore it a little further today.

The question was basically “how can you say thank you to donors, over and over again, without it feeling old and stale?”

I’m guessing we’ve all found ourselves staring at a piece of paper or a computer screen, and wondering just how to say it again.

There are some practical and some philosophical things to consider here.

Philosophically, I don’t believe we can ever say thank you enough. Is there enough gratitude to offer in exchange for someone’s:

  •  Hard-earned cash
  •  Commitment to your cause
  •  Sense of altruism that spurs them to take action to help others?

(If you answer “yes”, then you probably can stop reading now. I’m only likely to irritate you.)

If you’re finding your thanks feeling rote and stale, then it’s probably time to check your own sincerity.

Do you need to step back a minute and remember just why you do what you do?

That moves us into the practical.

You know you need to write it. You know you should write it. But you feel like you’ve already said it all. You’re boring yourself!

The fix? Stop writing. Take those fingers right off that keyboard, stat.

Then close your eyes and picture your donor. Think about her gift. Then imagine you’re sitting right there next to her. And of course, you want to thank her.

If you’re by yourself (or don’t care if your office-mate thinks you’ve lost it) hit the sound recorder and say what you’d say to her.

Otherwise, go ahead and put your hands back on the keyboard now.

But just write what you’d say.

Please don’t worry about whether it’s appropriately phrased. And I beg you to resist the urge to “formalize” it!

Just talk.

Because it’s not only ok for this letter not to follow some “business” format. It’s a very good thing.

Unfortunately, from what I see in my mailbox, most organizations stick to a formal formula.

And those thank you letters are almost painfully dull.

They make me want to cry, and not in a good way.

Be genuine and you’ll stand out in the crowd.

Your donor doesn’t care about your Board of Directors. Or your great reputation. Or that award you won last year.

She just wants to know that she matters.

That she did something wonderful to help someone else.

And that you noticed.

Photo: Quicksandala

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Filed Under: Blog, Thanks Tagged With: donor care, donor relations, donor retention, donor-focused, gratitude, stewardship, thank you letters 10 Comments

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Comments

  1. George Czaplinski says

    June 18, 2013 at 4:27 pm

    Mary, You’re tone and content are just great!  Keep up the good work. George

    Reply
    • Mary Cahalane says

      June 19, 2013 at 6:08 pm

      George, I apologize. I did respond to your comment, but it’s apparently not showing now. Thank you for the kind words – and thank you for reading!

      Reply
  2. debra says

    June 18, 2013 at 8:31 pm

    Thoughtful, insightful, fresh AND practical. Can’t wait to share with my clients (w/ appropriate credit, of course)!

    Reply
    • Mary Cahalane says

      June 18, 2013 at 8:34 pm

      Thanks very much!

      Reply
  3. Helen Brown says

    June 19, 2013 at 9:18 am

    What a wonderful post, Mary, and a great reminder to stop and show appreciation from our hearts, not our heads. Thank you!

    Reply
    • Mary Cahalane says

      June 19, 2013 at 6:09 pm

      Thanks, Helen. And you’re so right! Sometimes we do just have to stop and… not think.

      Reply

Trackbacks

  1. [Headlines] Why Can’t We Get Over Overhead? | says:
    August 7, 2013 at 8:49 am

    […] I can’t thank you enough! How can you say thank you to donors, over and over again, without it feeling old and stale? by Mary Cahalane […]

    Reply
  2. It’s personal | Hands-on Fundraising says:
    April 22, 2014 at 8:49 pm

    […] I’ve written about thank you letters a few times, here and here. […]

    Reply
  3. How to create something they will treasure – Hands-On Fundraising says:
    January 12, 2016 at 12:04 pm

    […] I can’t thank you enough! (Or can I?) […]

    Reply
  4. How to write a thank you letter when you feel stuck – Hands-On Fundraising says:
    January 30, 2016 at 9:27 pm

    […] I can’t thank you enough […]

    Reply

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