We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
Fundraising for introverts – how you can build genuine relationships
Are you an introvert? I finished the second interview of the day. I’d been gathering information to create appeals and other communications for clients. The people I spoke with were interesting and kind. I enjoyed speaking with them. And yet, I was worn out. If you understand what I mean, hello, introvert. A personality difference, […]
10 Metrics to Track Your Fundraising Campaign Success
Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. For example, industry experts will tell you that personalization is key to stewarding donor relationships. And storytelling is a surefire way to tug at your audience’s heartstrings. However, the most reliable source of information about what works for your […]
Zoom in for more effective stories
Zoom in… How close can you get? If you want to write better, one resource I love is the Very Good Copy newsletter from Eddie Shleyner. Recently, he wrote about photography and zooming in to get a better image. He quoted photographer Robert Capa: “If your pictures aren’t good enough, you’re not close enough.” Getting […]
Integrating Peer-to-Peer Fundraising with Annual Campaigns
If you’re looking for a compelling fundraising campaign idea to supplement your nonprofit’s annual fundraising efforts, look no further than peer-to-peer fundraising. What makes peer-to-peer fundraising such a great strategy to support annual fundraising campaigns? This fundraising style allows your nonprofit to: Let’s explore five strategies your nonprofit can use to integrate peer-to-peer fundraising into […]
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