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Why your smaller-dollar donors should matter

Why should you care? The Agitator ran an article about changes in giving that ought to concern us all. While overall giving was up last year, more of the money came from wealthy donors. Smaller dollar gifts declined. Do read the article, and the study, Gilded Giving, it references. In the article, Roger Craver points […]

Filed Under: Annual Giving, Blog Tagged With: donor love, donor loyalty, small donors 5 Comments

A love song to the small donor

The small donor is not really small I’ve been trying to update and correct information in our database. It’s a chore. I’m going through everything line by line, gift by gift. I realize one thing as I work, though. While I’ve only been at my organization for a year, so many of the names I […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: loyalty, Nonprofit, small donors 9 Comments

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