We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
How to harness persuasion: Cialdini’s 6 principles and you
How to harness persuasion: Cialdini’s 6 principles and you How do you persuade someone to help your cause? Maybe a little neuropsychology will help. But first, I’m not a scientist. But as a fundraiser, I think neuromarketing is fascinating. That’s why I love Roger Dooley’s blog. I find he often sparks new fundraising ideas for […]
Why it’s smart to love your donors for who they are
Why it’s smart to love your donors for who they are Identity matters. So are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment showed identity mattered more […]
Why Mr. Spock can’t raise money
Why Mr. Spock can’t raise money Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part […]