Understanding donor identity will strengthen your fundraising. My daughter graduated from Oberlin College. At the ceremony, speakers repeatedly encouraged the grads to go change the world. They were greeted with loud cheers. It was obvious that from alumni to faculty, to graduating students and their younger friends, Oberlin has a strong sense of self. It’s […]
Donor conversations: the secret to meaningful connections
Things have gotten pretty loud out there So I’ve been thinking about listening, particularly to those who care about your cause. But let’s step back a little first. If you see donors only as financial sources, you should broaden your outlook. No one wants to be loved only for their money. Do you want donors […]
Unlock your impact: try a donor survey today!
Do you want to know what your donors think? Do you want them to know you care what they think? Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. (You […]
Do you know what your donors want?
Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]