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Donor identity: How do your donors see themselves?

Understanding donor identity will strengthen your fundraising. My daughter graduated from Oberlin College. At the ceremony, speakers repeatedly encouraged the grads to go change the world. They were greeted with loud cheers. It was obvious that from alumni to faculty, to graduating students and their younger friends, Oberlin has a strong sense of self. It’s […]

Filed Under: Blog, Branding, Donors Tagged With: donor identity, donor retention, donor survey 2 Comments

Donor conversations: the secret to meaningful connections

Things have gotten pretty loud out there So I’ve been thinking about listening, particularly to those who care about your cause. But let’s step back a little first. If you see donors only as financial sources, you should broaden your outlook. No one wants to be loved only for their money. Do you want donors […]

Filed Under: Blog, Donor communications Tagged With: donor communication, donor relationships, donor survey 7 Comments

Unlock your impact: try a donor survey today!

Do you want to know what your donors think? Do you want them to know you care what they think? Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. (You […]

Filed Under: Blog, Donor communications Tagged With: donor retention, donor survey, mail appeal, Thanks 19 Comments

Do you know what your donors want?

Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]

Filed Under: Blog, Donors Tagged With: donor feedback, donor survey, what donors want 2 Comments

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Recent Posts

  • The new way to fundraise? Trust your mail.
  • Donor identity: How do your donors see themselves?
  • 12 human quirks you can use to fundraise better
  • Top Recommendations for Preventing Donor Fatigue and Burnout
  • How to Write the Perfect Donor Appeal Letter to Boost Individual Giving

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