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Why you don’t want to be a tool

You don’t want to be a tool, do you? Who do you read to make you think? One blog I like to check in on is Trevor O’Donnell’s Marketing the Arts to Death. As the title says, it’s about arts marketing. But to me, it’s broader. Trevor shows how mistaken arts marketing often is. Because […]

Filed Under: Blog, Donor communications Tagged With: arts marketing, donor-focused 4 Comments

How to raise more money. (Hint: It’s not about you.)

How to raise more money Patting yourself on the back hurts. Jeff Brooks warned us about the dubious utility of anniversaries in fundraising. You should read it (I read Jeff’s blog every day), but the point is simple: you might care about your anniversary, but donors do not. He’s right. What seems a momentous occasion […]

Filed Under: Blog, Donor communications Tagged With: anniversary appeal, annual fund goal, donor-focused 11 Comments

How to be heard in a noisy world

We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]

Filed Under: Blog, Donor communications, Donors Tagged With: attention span, donor-focused, storytelling Leave a Comment

If you tease me, make it worthwhile

“Teaser copy.” You’ve seen it, I’m sure. Teaser copy is that little bit of copy on the outside of the envelope. Its job? Get you to open the envelope and read the letter inside. It seems to be almost standard for fundraising appeals these days. But it shouldn’t be. Teasers can be very effective – if […]

Filed Under: Blog, Donor communications Tagged With: donor-focused, envelope teasers 12 Comments

You don’t want to be that guy

You don’t want to be that guy Imagine someone coming to your door. You open it and hear: Hey babe! Here’s why you want to go out with me. First, I’m a great person. Just last year, I was listed as one of the 40 greatest guys under 60. In fact, I’m 24% better than […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: appeal letters, donor newsletter, donor-focused 11 Comments

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