I am an imposter. There. I said it. Out loud this time, instead of in my head. Recently, I was named one of LinkedIn’s Top Voices 2018: Philanthropy and Global Development. Pretty cool, right? And my first thought was, “Me? Why?” My second was “Oh no, now how do I live up to that?” Does […]
Digital Ad Campaign Basics for Nonprofits
Digital ad campaigns can help get your organization noticed. According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury. If yours is like most nonprofits out there, your paid marketing and advertising budget doesn’t come close to […]
How you can keep fundraising staff happy and effective
This post is for nonprofit leaders and fundraising staff. Executive directors. CEOs. Especially those of you who have had a hard time keeping good fundraisers around. Just for you, here’s a list of Do’s and a Don’t Do trust your fundraising staff Essential to any strong relationship is trust. And trust is also crucial to […]
Stuck in an annual giving dead end?
Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget, […]
Why gratitude should be your daily practice
What if gratitude wasn’t something to check off your to-do list? What if gratitude made you and your donors feel great? What if gratitude made it much more likely your donors would remain your donors? Smart fundraisers understand that giving is personal and emotional. They understand that there is much more to raising money than […]
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