Hands-On Fundraising Blog ⋆ Advice and insights for you

Just for you: free tools you can use

It’s summer. It’s hot. Who doesn’t need free tools? Your mask itches. (Wear it anyway!) So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – the time and effort you […]

4 Best Practices for Stronger Board Member Communication

Board members have a strong responsibility to serve your nonprofit and ensure it has the resources it needs to succeed. The decisions they make guide your organization’s work and can either propel you toward fulfilling your mission or set your efforts back. With the level of responsibility that your board holds, a failure in communication […]

The US Postal Service and you

Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]

Google Ad Grants – How to Get in, and 10 Best Practices for Success

Google Ad Grants: How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the Google Ad Grants program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and […]

Let’s talk about empathy

I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]

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