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How to unearth the stories you need

I’m convinced we’re made of stories And if that sounds a little goofy, then I’m guilty. But I’m sticking to it. The stories we tell ourselves about our lives and loves. The stories we hear from other people that shed light on who they are. And the stories that we read… whether in a great […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor communications, stories Leave a Comment

Finding the stories you need

Giving is an emotional act. And stories are the way we connect to people’s feelings. You understand that. You know that we humans are wired for story. And that a story will plant an idea in someone’s head much better and faster than any list of facts. Feelings unlock donors’ desire to help. That’s why […]

Filed Under: Blog, Donor communications Tagged With: donor communications, stories Leave a Comment

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