Email marketing is continually cited as the top digital marketing strategy, especially ROI. Some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to inboxes. Email marketing is a surefire way to personalize messages, connect […]
If I was really your friend, you’d know my name
If I was really your friend, you’d know my name, right? You’re busy now, getting those appeals ready for the most wonderful time of the year. I know how busy it can get. But don’t forget the role good data and personalization play in your success or failure. I’m amazed at how many “Dear Friend” […]