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Why I still believe in mushy fundraising

Is donor-centricity a crock? Why I like mushy fundraising. There was an interesting discussion at The Agitator last month. (I think it began with Who Gets Fired? but I can’t promise I’m right. The conversation continued over days because it was important.) It raised a question: who’s to blame for lousy fundraising? Development staff, executive directors, […]

Filed Under: Blog, Donors Tagged With: donor focus, donor love, donor-centric, emotional fundraising 1 Comment

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