Have you gotten a really beautiful appeal recently? It could be an email, or it could be a fancy direct mail package. I have to wonder about their effectiveness. So many are pretty to look at, but not moving. And that’s a big problem. Shiny postcards on heavy paper. Four-color imagery and brand-specific fonts. Reverse type (because […]
Donors ARE heroes. So are you.
Donors are heroes. There, I said it. Can we celebrate donors without ignoring everyone else? You bet we can. My friend Vu wrote this in his usual funny and Game of Thrones-scented style about donor-centered fundraising. His concern was that in focusing on donors’ roles and making them central, we were ignoring many other parts […]