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Are you using the magic fundraising word?

Are you using the magic fundraising word? Wait, fundraising magic? You’ve heard it before: a magic word that will transform your fundraising. The word is YOU. So you dutifully make sure that word is everywhere. But maybe it doesn’t do as much magic as you’d expected. You is magic, but there’s more to it than […]

Filed Under: Blog, Donor communications Tagged With: donor appeals, donor as hero, donor focus 1 Comment

Are you making this mistake? Why whining isn’t winning.

Fundraising shouldn’t be about whining. The US presidential election is next year. But the campaign is already underway. There’s a lot of fundraising happening that isn’t about charity. So when one particular appeal caught the media’s attention, I had to look. This email appeal is both entertaining (not in a good way) and educational (ditto). Have you […]

Filed Under: Blog, Donor communications Tagged With: donor as hero, fundraising appeal 1 Comment

Donors ARE heroes. So are you.

Donors are heroes. There, I said it. Can we celebrate donors without ignoring everyone else? You bet we can. My friend Vu wrote this in his usual funny and Game of Thrones-scented style about donor-centered fundraising. His concern was that in focusing on donors’ roles and making them central, we were ignoring many other parts […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: donor as hero, donor-centered fundraising, nonprofit mission 8 Comments

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