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How hard are you making it to give?

How hard are you making it to give? Seriously, giving shouldn’t be so confusing. The other day as we paid our bills, my husband and I pulled an appeal from our pile to make a donation. Then we turned the response form over and over, trying to figure out what to do. I’m a professional… […]

Filed Under: Blog, Donor communications Tagged With: direct mail appeals, donor appeals, donor frustration 2 Comments

Rewrite!

I received a letter I itched to fix. It needed a rewrite – badly. It was sent on behalf of my elementary school by an organization that seems to be doing the same appeal for Catholic elementary schools all over NJ. Not exactly a warm and fuzzy start, right? It opens with a lot of talk about how […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, direct mail appeals, emotional writing, fundraising asks, rewrites 11 Comments

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