How difficult are you making it to give? Seriously, giving shouldn’t be so confusing. The other day as we paid our bills, my husband and I pulled an appeal from our pile to make a donation. Then we turned the response form over and over, trying to figure out what to do. I’m a professional… […]
Rewrite!
I received a letter I itched to fix. It needed a rewrite – badly. It was sent on behalf of my elementary school by an organization that seems to be doing the same appeal for Catholic elementary schools all over NJ. Not exactly a warm and fuzzy start, right? It opens with a lot of talk about how […]