WHY? Why should I give you money? Why should I care about your work? Why will this matter to someone? Too often, we focus on HOW We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem. All […]
We all want to be understood
Your donors want to feel understood. Especially now. Coronavirus has been here in the US for about 7 months now. And it feels like years, doesn’t it? (Do you look at old television shows or movies and feel the urge to yell at the actors to get a mask on? Me too. I wonder how […]
Do you know what your donors want?
Do you know what your donors want? Should you find out? Fundraising is about engaging and persuading. You could even say sales. (I know, that sounds so cold. But it’s true.) I was reading a blog about arts marketing that I enjoy, Marketing the Arts to Death. In Arts Marketing Doesn’t Work Because It’s Irrational, […]