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Does your fundraising appeal need a makeover?

Does your fundraising appeal need a makeover? Are you under deadline and working on an appeal? You’ve probably heard you should write fast and edit slow. And so you should. But how do you turn that rambling first draft into an effective appeal – fast? There’s definitely an art to writing a great appeal. It […]

Filed Under: Blog, Donor communications Tagged With: direct mail, fundraising appeal, fundraising letter 5 Comments

How to write a super fundraising appeal

Do you want to write a super fundraising appeal? Here’s a quick primer. Start with a super story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the breadth of your programming. […]

Filed Under: Blog, Donor communications Tagged With: copywriting, fundraising appeal, fundraising letter 8 Comments

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