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When your fundraising goals matter. And when they don’t.

I’ll bet your inbox looked like mine at year-end. Filled with urgent news about fundraising goals. So many emails and letters – from organizations you support and sometimes from those you barely know. But every time I saw an appeal (email or direct mail) based on the organization’s fundraising goals, I wanted to cry. So […]

Filed Under: Blog, Donor communications Tagged With: donor engagement, emotional fundraising, fundraising goals Leave a Comment

Fundraising is not a game

My Facebook feed was full of football talk early this week. I hear the Seahawks/Packers game was a doozy. (And the Patriots/Colts not so much.) I’m not a football fan, so I wasn’t really watching. But obviously, the games are a big deal. People feel like they’re part of their teams. They love the thrill of winning. […]

Filed Under: Annual Giving, Blog, Planning Tagged With: donor relations, fundraising goals, relationship fundraising 7 Comments

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