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Why sincere is better than clever

Why being sincere really matters. We have all made mistakes. That might be the most universally correct statement ever. (Or not!) Admitting to them can be embarrassing. But it can also be educational. Today, I want to use my early mistakes to underline why we should avoid the temptation to be clever when we can […]

Filed Under: Blog, Donor communications Tagged With: donor communications, donor focus, fundraising fails 4 Comments

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