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What’s the ask?

I’m a sucker for a good story. Yesterday, despite a library book I hadn’t even started, I went to the bookstore and came home with four more novels. Lately, I’ve needed some good space opera to take me far away from our current reality. And it’s that “take me away” part that’s key for me. […]

Filed Under: Blog, Donor communications Tagged With: fundraising asks, storytelling Leave a Comment

Rewrite!

I received a letter I itched to fix. It needed a rewrite – badly. It was sent on behalf of my elementary school by an organization that seems to be doing the same appeal for Catholic elementary schools all over NJ. Not exactly a warm and fuzzy start, right? It opens with a lot of talk about how […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, direct mail appeals, emotional writing, fundraising asks, rewrites 11 Comments

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