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Do you want to really connect? Show, don’t just tell me.

How do you connect with donors? Show more. Yes, this is one more post about the importance of emotion in your fundraising. This time, let’s look at images, not words. There is no faster way into our brains than an image. When we read, our brains recognize images as words. We’re constantly translating. (And remember […]

Filed Under: Blog, Donor communications Tagged With: appeal letters, appeal writing, emotional contagion, fundraising appeals, fundraising images 6 Comments

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