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Don’t invoice me when you want a gift

Playing cute tricks with donors isn’t the win you think it is I’ve been stewing about a certain kind of gift solicitation. I’ve hesitated to write about it. But I get more annoyed the more I think about the damage these things can do. Want some examples? This is an email I got. (Good organization; […]

Filed Under: Blog, Donor communications Tagged With: appeals, donor care, donor choice 15 Comments

Dear Fundraiser: Things we shouldn’t do

  Dear Fundraiser, Here are the things I wish we wouldn’t do. I’m cheering for our success. So in a helpful spirit, I offer you my list below. So, putting on my donor hat, I wish we wouldn’t: Send an automated thank you message for an online gift and assume that’s enough Forget to thank […]

Filed Under: Blog, Donor communications Tagged With: appeals, donor retention, relationships, thank you letters 35 Comments

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