The human brain processes visual information 60,000 times faster than it processes text. Therefore, when your audience navigates to your website, the first thing they’ll absorb is your visual identity and brand. When they encounter your brand on other marketing materials, they should immediately associate it with your mission. Your brand is more than just […]
Nonprofits
Your work matters. So do you.
His face was bright red. He looked down at me, practically spitting his anger. Next to him stood the organization’s development director, silent but glowering. My sin? I ran the box office of a large regional theater, and it was opening night. My (somewhat impossible) task was to both ensure every seat in the house […]
Do you need a mentor?
Have you ever wished you had a mentor? Someone you could turn to for advice? I recently met Jeff Fonda of Athari Group and our conversation inspired the following piece. Athari Group is an accelerator for idea-stage nonprofits. The program is free, and participants have the opportunity to gain up to $5,000 in seed funding. […]
How to Identify and Support Future Leaders at Your Nonprofit
All nonprofits have growth in mind. When you grow your organization, you raise more funds. You increase your impact on the community. And you spread the word far and wide about your admirable mission. The recipe for growth requires one vital ingredient you already have access to. This ingredient is leadership. You are likely an […]
Are you Covid stressed?
Am I losing it or am I Covid stressed? I’ve been thinking about this a lot lately, as I fight to remember simple things and stumble over my words. Am I Covid stressed – or something worse? After reading a few articles, Dr. Google says stress. And I bet you’re feeling it, too. But why? […]
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