Hands-On Fundraising

Donor Communications

  • About
  • Hands-On Fundraising Blog
  • Services
  • Contact
You are here: Home / Blog / The overhead myth and you

The overhead myth and you

Photo courtesy of Gratisography

Ah, the pernicious overhead myth.

Dan Pallotta’s TEDtalk continues to spur conversation and (even some action) about the way we evaluate effectiveness. Funders have for too long depended on simplistic measurements, largely how much money is spent on administrative costs, or overhead.

This provides a measurement of sorts, and one that’s easy to arrive at. The question is whether it’s metric with meaning. The true picture of an organization’s effectiveness is far more complex and varied. It’s an important conversation, and I hope we’ll continue to debate it.

But here’s the other ugly truth:

The worst offenders when it comes to the overhead myth are not our funders.

Too often, the people clinging to the idea that administrative costs hurt program effectiveness are those of us working in nonprofit organizations.

Think about it. Unless your organization looks at fundraising and marketing as programs – as critical to your mission’s effectiveness – you’re buying into it.

I know why we do it. I do it, too. It’s the kind of people we are. We’re committed to our missions!

And I’m not arguing for runaway costs. I’m not arguing for luxe offices and exorbitant salaries. Because let’s face it, those are pretty rare. They get the news attention. But they get it because they’re so uncommon.

Most of us are working for far less than our skills would command in the for-profit world.

In conditions most for-profit interns don’t have to put up with.

And with expectations that border on the miraculous.

And most of us simply accept that our missions demand our programs come first.

But I’m beginning to see how that well-meaning thought is killing our organizations and hampering our missions.

Fundraisers, we need to start demanding that our fundraising programs be central to our organizations. Our colleagues need to be part of those fundraising efforts.

I liken this to the instructions you’re given on an airplane to put the oxygen mask on yourself first, and then any children with you.

It seems counterintuitive to any parent out there – “my kids come first!”

But it’s smart. If you don’t make sure you CAN get the masks on the kids, you’ll all be in trouble.

It’s the same with our organizations.

If your organization is in a growth phase, or your funding is less than sufficient, then you need to make your fundraising program a priority. 

It’s the program you must invest in.

Because if you can’t do what’s needed for successful fundraising, you can’t sustain your organization’s mission.

If you can’t create conditions where your staff is stable (and paid), where equipment allows the work to be done, and where the people investing in you can feel they’re making a wise choice – none of your programs will succeed.

How are you going to make a compelling case for support if you can’t attract smart, caring, skilled people to do that work?

How are you going to help people if your organization has closed its doors?

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Bluesky (Opens in new window) Bluesky
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram

Related

Filed Under: Blog, Planning Tagged With: administrative costs, Nonprofit organization, overhead myth 7 Comments

Fundraising advice served fresh to your inbox

Get yours here:

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Comments

  1. Michael J. Rosen, CFRE says

    February 18, 2014 at 9:36 pm

    Mary, a discussion of nonprofit overhead may strike some as merely an intellectual debate. However, there are serious, significant issues that relate back to this topic. It is essential that nonprofit professionals engage in the conversation. Thank you for addressing this important topic!

    Reply
    • Mary Cahalane says

      February 18, 2014 at 9:41 pm

      Thank you, Michael. I’m seeing this happening quite close to home right now. I guess it’s hard to look at the longer-term when there are so many immediate needs in the world.

      I appreciate you reading and commenting.

      Reply
  2. greatergoodfundraising says

    February 18, 2014 at 11:26 pm

    Mary, the overhead myth is important to address, mostly because it is a mess of our own making. Donors didn’t just one day wake up and think, “I am only going to give support to an organization that spends all its money on its programs.” The organizations were the ones who gave them that idea. If a program is going to sustain itself and grow, it needs to be able to pay its bills and keep qualified employees happy so they can do their jobs effectively. Nice analogy of the airplane mask!

    Reply
    • Mary Cahalane says

      February 19, 2014 at 6:47 am

      Thanks, Richard. Needless to say, I completely agree.

      Reply
  3. The Chiselled Squirrel says

    February 24, 2014 at 5:29 pm

    Reblogged this on The Charity Squirrel and commented:

    Reply

Trackbacks

  1. » Blog Archive » Stop Trying to Fundraise on Social Media says:
    February 21, 2014 at 3:59 pm

    […] Mary Cahalane shares her thoughts on how challenges with the overhead myth often start from within. […]

    Reply
  2. [Headlines] How often should you ask? | says:
    February 25, 2014 at 10:02 am

    […] The overhead myth and you Dan Pallotta’s TEDtalk continues to spur conversation and (even some action) about the way we evaluate effectiveness. Funders have for too long depended on simplistic measurements, largely how much money is spent on administrative costs, or overhead. @mcahalane […]

    Reply

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Fundraising advice served fresh to your inbox

Get yours here:

Search

Recent Posts

  • Boost Your Year-End Fundraising: 4 Financial Management Tips
  • Human. Connection.
  • Maximising Small Donations: How to Inspire Supporters to Give More
  • Why you should be creating a donor newsletter
  • What if you can’t afford a copywriter?

Work with me!

Let's talk about how I can help your organization raise more money.

Contact

  • Donor communications
  • Fundraising Strategy

Copyright © 2025 · Mary Cahalane · Hands-On Fundraising · 847 S. Main Street · #183 · Plantsville, CT 06479