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Hope or fear – which powerful emotion should you use?

Hope or fear… picture a year-end appeal. The goal isn’t met. Time is running out. Your appeal urges donors to act right away, or bad things may happen. “Can’t we keep it upbeat? You know, focus on the good stuff?” a board member will ask. “We know that’s more effective, right?” Well… I don’t think […]

Filed Under: Blog, Donor communications Tagged With: appeal letters, emotional fundraising, negative messaging 2 Comments

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