These days, it seems like there are mobile apps for everything. Online shopping, stargazing, photo editing, meditation — the list goes on. Apps can help you figure out what to cook for dinner. They can keep you from getting bored in a waiting room. Or introduce you to your new favorite music. Mobile apps are […]
In defense of GivingTuesday
In a recent blog post on this very website, Mary Cahalane wrote a piece entitled GivingTuesday is a day, not a strategy. I always enjoy Mary’s writing and I would say that nearly 99% of the time I am lock step with her around her thoughts. Yet on this particular item, I felt like I […]
GivingTuesday is a day, not a strategy
So, GivingTuesday has come and gone again. And many of us will have experienced the email onslaught. And maybe feel a little grouchy about it all. I’ve heard about organizations sending hourly emails out on the big day. I wonder if that’s working for them? And I wonder what it’s costing them… in time, in […]
Staying Afloat: Adjusting Your Crisis Fundraising Strategy
Now is the time to consider crisis fundraising. The COVID-19 pandemic has changed the course of the year across all industries, especially, as you’re well aware, the nonprofit sector. By this point, you’ve likely addressed any of your organization’s urgent needs, like canceling upcoming events or managing emergency funding. But once you’ve checked off these […]
Are you in a groove or in a rut?
Groove or rut? When messaging is good for fundraising Given time and trial, you may find ideas and language that work well for your fundraising. When you do, feel free to continue to use it. Your readers aren’t waiting for your latest artistic creation; they read your appeals to know how they can help. They […]