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Are you too pretty to work?

Have you gotten a really beautiful appeal recently? It could be an email, or it could be a fancy direct mail package. I have to wonder about their effectiveness. So many are pretty to look at, but not moving. And that’s a big problem. Shiny postcards on heavy paper. Four-color imagery and brand-specific fonts. Reverse type (because […]

Filed Under: Blog, Donor communications Tagged With: donor-centered fundraising, fundraising brochure, thank you letters 8 Comments

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