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Why the things you hate make good appeals

Why the things you hate make good appeals Ever seen an appeal you just hated? I mean, really hated? For most of my career, I’ve focused on annual giving – and especially on communicating with donors. I often open and look at the solicitations I receive. I usually have professional opinions on the appeals. But […]

Filed Under: Blog, Donor communications Tagged With: effective fundraising, fundraising appeals, writing for donors 1 Comment

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