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Donor identity: How do your donors see themselves?

Understanding donor identity will strengthen your fundraising. My daughter graduated from Oberlin College. At the ceremony, speakers repeatedly encouraged the grads to go change the world. They were greeted with loud cheers. It was obvious that from alumni to faculty, to graduating students and their younger friends, Oberlin has a strong sense of self. It’s […]

Filed Under: Blog, Branding, Donors Tagged With: donor identity, donor retention, donor survey 2 Comments

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