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If you tease me, make it worthwhile

“Teaser copy.” You’ve seen it, I’m sure. Teaser copy is that little bit of copy on the outside of the envelope. Its job? Get you to open the envelope and read the letter inside. It seems to be almost standard for fundraising appeals these days. But it shouldn’t be. Teasers can be very effective – if […]

Filed Under: Blog, Donor communications Tagged With: donor-focused, envelope teasers 12 Comments

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