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How to raise more money. (Hint: It’s not about you.)

How to raise more money Patting yourself on the back hurts. Jeff Brooks warned us about the dubious utility of anniversaries in fundraising. You should read it (I read Jeff’s blog every day), but the point is simple: you might care about your anniversary, but donors do not. He’s right. What seems a momentous occasion […]

Filed Under: Blog, Donor communications Tagged With: anniversary appeal, annual fund goal, donor-focused 11 Comments

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