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8 reasons fundraising events suck

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8 reasons fundraising events suck. (And why they don’t)

I haven’t written much about fundraising events.

That’s because they’ve usually felt necessary, but not particularly interesting.

Let’s be honest: rare are the people who look forward to planning and throwing a gala.

Rare are the people energized by finding sponsors. And rare are the people who are great at working with crowds of volunteers. (Rarer still those who leave volunteers feeling excited and well-employed.)

And the people who love dealing with rental companies, caterers, and sound systems… heroes!

(Are you tired just thinking about it? Me too!)

If you’re one of those talented and rare people, I salute you!

For most nonprofit staff though, fundraising events feel like time away from their real work.

But they don’t have to be that.

It depends on your goals and expectations.

Here are some reasons fundraising events suck. And some reasons they don’t.

When events suck

  1. Events take too many staff hours.
  2. Staff time isn’t counted when evaluating the cost of the event.
  3. There are so many moving pieces, so many details you need multiple spreadsheets just to start your day.
  4. Volunteers are key – and working with them requires skill and sometimes patience.
  5. Something will always go wrong.
  6. Attendees are often not your donors. For many, your event is a one-night stand.
  7. Making the event attractive to and useful for sponsors is tricky.
  8. Haranguing board and volunteers to invite their social circles is tiring for everyone.

When they don’t

  1. Your event isn’t all about money.
  2. Your mission is the centerpiece.
  3. You celebrate volunteers’ work. And focus on the relationships built with them more than the dollars raised.
  4. The event is well-staffed, so staff have an opportunity to meet and talk with donors.
  5. Attendees get a chance to see the organization’s impact in person.
  6. Everyone leaves feeling they’ve accomplished something for a good cause. (Because you’ve spent all night sending that message.)
  7. Event follow-up is strategic and part of the overall development plan.

The key to a useful event

So the gala is going to happen, regardless. How do you make sure it’s worth it?

I turned to my friend and event specialist, Kristin Beth Ferris of The Ferris Group. (She’s one of those talented and rare people I mentioned, above.)

Her most important suggestion for a successful event?

Focus on your mission.

We suggest our clients think about their mission and what is at their core and incorporate that into their events. Not all galas are created equal – some are glitzy, some are more down to earth, some are techy – it truly depends on the client.

For example:

Using cell phones for bidding or pledging can be FABULOUS and streamline your efforts. However, if your crowd is not phone or internet savvy, they may reject the technology. Then you’re disappointed, because it just doesn’t work with your audience.

Keep these two things in mind

  1. What works at one event will not necessarily work at another.
  2. With every idea, think of your mission, your audience – does it work for them? It might not.

And an event bonus for you:

And here is a thorough primer on event sponsorships from my friends at Accelevents.

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Filed Under: Blog, Fundraising events Tagged With: Donors, events, gala 3 Comments

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Trackbacks

  1. Why you need an annual giving program – Hands-On Fundraising says:
    April 17, 2018 at 11:49 am

    […] Fundraising events might have their place. But they’re expensive. You don’t think so? Are you counting all the time your staff spends? You should be. […]

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  2. If fundraising matters, you need to invest in it – Hands-On Fundraising says:
    September 11, 2018 at 12:31 pm

    […] instance, if you do a big event each year, do you count all the staff time invested in it when you look at the events ROI? (You DO […]

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  3. 5 Essential Facts to Learn About Your Event Attendees – Hands-On Fundraising says:
    March 12, 2019 at 11:49 am

    […] does on a daily basis, and give you the chance to interact with key donors face-to-face. While events tend to come with inevitable coordination challenges, the benefits they bring to your organization make them worth your team’s […]

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