How to Follow Up with Your Donors About Matching…
Picture this scenario: a fundraiser sits at their desk, hovering over the send button for a follow-up email. A generous supporter made a gift three days ago, and their employer offers a 1:1 match. The fundraiser knows this extra contribution could double the impact on their programs, yet they hesitate. They worry that sending another […]
Unlocking Beautiful Donor Relationships Through…
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
4 Tips for Crafting Emails That Boost Donor…
Getting a donor to give once is hard enough, but getting them to give again is where many nonprofits stumble. A first gift often comes with a burst of energy and a “thank you” email, and then silence. Weeks or months go by, and the next time a donor hears from your organization, it’s another […]